JUMIA, Nigeria’s #1 shopping
destination, won “The Best Retail Launch of the Year” at the World Retail
Congress in Paris on Wednesday. Through this distinction, JUMIA is the first
African company to have won the most important retail award worldwide. They did
this ahead of all other offline,
online and developed market retailers of the world, other nominees in this
category were Hedonism Wines, Presso, Quemdisse,
Berenice?, t.riciclo and Zalora.
The event is run by the
publishing company EMAP and discusses
issues affecting the international retail industry; covering core retail in all
segments issues as well as social, economic, political and ethical concern.
Previous winners include top brands such as ASOS, Migros, NikeTown, Woolworths
or Zappos.com. JUMIA offers their products online, via a mobile app or on cash
delivery spots - leapfrogging traditional retail in Africa.
“We
are delighted with the wide international reach of this year’s winners and that
for the first time, we are presenting an award to an African retailer,” said
Ian McGarrigle, chairman of the World Retail Congress. According to World
Retail Congress’s jury, JUMIA sets the highest benchmark when it comes to
retailing in Africa: their excellency in online marketing, IT and operations
are key drivers for JUMIA’s sharp growth rates and the company’s rising brand
awareness throughout the whole of Africa.
TundeKehinde
and Raphael Afaedor, co-founders of Jumia: “We owe this landmark fete to the
Nigerian market who since day one have supported us all the way through the
very encouraging feedback and patronage; we clearly wouldn’t be honored this
way without them. This also shows that Jumia Nigeria has risen beyond the ranks
and has gone far beyond a start-up company with even more greater heights yet
to be achieved. Amazingly, recently there was a poll by a notable organization
for start-up’s in Nigeria and Jumia clearly out of that list, some more proof
to that the market and industry players have come to recognize our position and
impact we have made in this market. There are bigger plans for the customer and
this will remain our focus”.
Jeremy
Hodara, managing director African Internet Holdings: “This is a historic moment
to us and I hope, also for the whole of Africa. When we started JUMIA last year
we had the goal to enable safe, convenient and stress-free shopping experiences
in Nigeria. Now one year later, we deliver products to hundred thousands of
customers in over six countries every day. Only thanks to our incredible teams
and partners, who made online shopping in Africa easy. This award makes us
incredibly proud and reinforces us in what we do. We are number one in Nigeria
now and we will continue to grow and deliver our products all across Africa.”
About World Retail Congress
The World Retail Congress, part of i2i Events Group portfolio, was launched in 2007, to be a platform for senior retail executives to meet and discuss the most important topics affecting retailers across the world. It has been held in Barcelona (2007-9), Berlin (2010-11) and London (2012). This year’s World Retail Congress was held in Paris from the 7th to the 9th of October and was attended by industry leaders from eBay, Tesco, Carrefour, Boots and many more.
The World Retail Congress, part of i2i Events Group portfolio, was launched in 2007, to be a platform for senior retail executives to meet and discuss the most important topics affecting retailers across the world. It has been held in Barcelona (2007-9), Berlin (2010-11) and London (2012). This year’s World Retail Congress was held in Paris from the 7th to the 9th of October and was attended by industry leaders from eBay, Tesco, Carrefour, Boots and many more.
Founded in June 2012 JUMIA is Nigeria’s #1 shopping destination. Within one year, the website enjoys more than 100,000 unique visits daily, being the leading and most trafficked e-commerce website in Nigeria, with a daily subscriber base of more than 400,000 people. At JUMIA, customers across the continent can shop the widest assortment of quality products at affordable prices – offering everything from fashion, consumer electronics, home appliances to beauty products. JUMIA operates in five countries: Nigeria, Morocco, Ivory Coast,Egypt and Kenya with more countries to come
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