It was an
unforgettable musical experience as Nigeria’celebrated rapper, MI, DJ Jimmy
Jatt, and other entertainmentindustry moguls converged at the Genesis Deluxe Cinemas
on Friday, October 4th for the
premier of Episode 1, Season 1 of Coke Studio, Africa’s one of a kindmusical
fusion project. Continue...
Coke Studio is an exciting live musical collaboration that
brings together 24 artistes from Sub-Saharan Africa.Season 1 of Coke Studio
features a line-up of African artistes including legendary King Sunny Ade, MI, Waje,
Jimmy Jatt and Bez from Nigeria; Salif Keita from Mali; Octopizzo, Miss Karun
and Just a Band from Kenya; Hip Hop Pantsula and Tumi from South Africa;
BoddhiSatva from the Central African Republic; Diamond Platinumz, Lady Jaydeeand
the Culture Music Club from Tanzania; Joel Sebunjo, Qwela and Lillian Mbabazi
from Uganda.
The one of a kind music show will bring together artistes
from different genres, eras and regions to create a modern and authentic
African sound through musical fusion.
According to rapper MI, Coke Studio is nothing short of an
exciting musical adventure.Fusing different sounds and creating something
totally different is something he finds very intriguing and also opines that it
was this idea of musical collaboration that gave rise to his song African
rapper No.1. According to him Coke Studio is an opportunity to delve into
evergreen music like Highlife, Apala, Sakara, Kalanguamongst others and he
commends Coca-Cola’s unique concept of fusion music.
Lead artistes like King Sunny Ade pick the songs they want
to remake and then work on it with collaborating artistes likeNigeria’s
TemiDollface,Kenya’s Bamboo, Sage and Dela as well as Kassongo from DRC.
Speaking
about the rationale behind the show,OlufemiAshipa, Brand Manager, Colas at Coca-Cola
Nigeria, said “Coke Studio
is taking Nigerian music to an entirely different level and aims to satisfy the
desire for something new and different. The music industry in Nigeria has
witnessed a surge of talent shows; however Coke Studio is not just a platform
but a journey in discovery, bringing Africa together through music”.
Coke Studio airs in Nigeria on STV and is made up ofeight recorded45-minute
shows plus a two-hour New Year’s Eve special. Each episode will showcase
unexpected fusions by various groups of artists to create a unique sound. The
show will also provide viewers with a behind the scenes look into the artistes’
interactions and experiences on set.
In addition to the TV show, fans will be
able to access content from the show on the new Coke Studio Africa website www.cokestudioafrica.com. Entire episodes of the show will also be
available to view on the official YouTube channel www.youtube.com/user/cokestudioAfrica. Viewers across the continent will have
the opportunity to win various prizes including autographed posters, Coke Studio
kits and branded merchandise through the show.
QUOTES FROM GUESTS AT THE SHOW
*Jimmy
Jatt* – “Coke Studio goes beyond music, its knowledge, information,
bonding
and shaping the continent as a whole in how we relate to each
other”.
*Joseph
Benjamin* – “Coke studio promotes African music and the Africa
brand.
It’s a ground breaking achievement which has never been done uniting
African
music. We have seen different people from Africa coming together as
one.
It shows even if we are different, we have one sound”.
*M.I*
– “Coke studio will change the way we have been looking at Africa
music
and take Africa music to another level”.
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